Designing a commercial space requires much more than just putting together furniture and decor. Successful commercial designing requires a thoughtful approach that takes into account the purpose of the space, the needs of the target audience, and the branding of the business. In this article, we will discuss the five essential rules that every commercial designer should keep in mind for successful commercial designing.
- Understand the Purpose of the Space
Before starting the design process, it is crucial to understand the purpose of the space. Is it a retail store, an office, a restaurant, or a hotel? Each type of commercial space has different requirements and design elements. For example, a retail store may require ample display space and easy access to products, while a hotel may require comfortable and spacious rooms for guests.
Understanding the purpose of the space will also help in determining the layout and flow of the space. For example, an office space may require separate workstations, private meeting rooms, and a reception area, while a restaurant may require separate dining areas, a bar, and a kitchen.
- Consider the Target Audience
Commercial designing should always take into account the target audience. The design elements should appeal to the target audience and create a welcoming environment. For example, a children’s clothing store should have bright colors, playful decor, and easy access to the products. In contrast, a high-end jewelry store should have a more sophisticated design with muted colors, luxurious materials, and ample display space.
It is also essential to consider the age, gender, and lifestyle of the target audience. For example, a restaurant targeting young adults may have a more modern and edgy design, while a restaurant targeting families may have a more traditional and comfortable design.
- Branding is Key
Branding is a crucial aspect of commercial designing. The design elements should reflect the brand and create a cohesive look and feel. The colors, fonts, and graphics used in the design should match the brand’s visual identity.
For example, a tech company with a minimalist brand may have a clean and modern office design with neutral colors and simple furniture. In contrast, a sports brand may have a more dynamic and energetic design with bold colors and graphics.
- Functionality is Important
Functionality is an essential aspect of commercial designing. The design elements should be both aesthetically pleasing and practical. For example, a retail store may require ample display space and easy access to products, but also need to have a flow that encourages customers to browse and make purchases.
Functionality is also crucial in office spaces, where the design should promote productivity and collaboration. For example, workstations should be arranged to maximize natural light and minimize distractions, and meeting rooms should be designed to facilitate communication and brainstorming.
- Sustainability is Vital
Sustainability is becoming increasingly important in commercial designing. The design elements should be eco-friendly and sustainable, taking into account the impact on the environment. This includes the materials used in the design, as well as the energy and water consumption of the space.
For example, commercial spaces can be designed to maximize natural light and minimize energy consumption, with the use of energy-efficient lighting and HVAC systems. Sustainable materials, such as recycled or repurposed materials, can be used in the design to minimize waste and reduce the carbon footprint.
Conclusion
Successful commercial designing requires a thoughtful approach that takes into account the purpose of the space, the needs of the target audience, and the branding of the business. By keeping these five essential rules in mind, designers can create commercial spaces that are both aesthetically pleasing and practical, while also being eco-friendly and sustainable. Whether designing a retail store, an office, a restaurant, or a hotel, these rules are crucial for successful commercial designing.